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Hello,
I'm Rolcha 👋 

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Pro tip: Rolcha is pronounced as 'Rol-Cha', rhymes with culture.

Expertise

With a background centered on e-Commerce solutions, I thrive on tackling complex challenges and deriving satisfaction from crafting elegant, straightforward solutions. My journey includes roles such as a Service Design intern in Taiwan, an Experience Designer at Target Australia, and a Senior UI Designer at Telstra. I excel in delivering high-quality work efficiently, maintaining prompt communication with stakeholders, and adeptly prioritizing tasks even within tight timeframes.

User Research

Collectively define, conduct hypotheses, agree on problems 

Experience Design

Create tactical design solutions based on research insight and business needs

Interface Design

Create components that can reuse, meet accessibility requirements and design principles

Feature projects

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Telstra Logo.png

2023- 2024

UI Design

A Dual Transformation: From Legacy to Cutting-Edge

Revolutionising checkout via platform transition and design restyling, boosting reusable pattern and brand adaptability.

2021-2022

UX/UI Design

Enhance the checkout experience

Streamlining the path to purchase, elevating customer shopping experiences across our omnichannel platform.

2020

UX/UI Design

Side project - PTV Redesign

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Bridging the gap between world-class liveability and user satisfaction through targeted usability improvements.

Other projects

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Green tea yarn cover (1) (1).png

Green Tea Yarn
UX/UI, 
Web Design, Ecommerce

Journey Café Booklet
Service Design, Gamification

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